AI Insights · Timothy · July 2023
Top 5 Beauty Retail Apps in Italy Q2 2023
A look into the performance of the top 5 beauty retail apps in Italy during Q2 2023, including weekly downloads and active user trends.
During the second quarter of 2023, the top 5 beauty retail apps in Italy showed varied performance in terms of weekly downloads and active user trends. This data, sourced from Sensor Tower, offers a comprehensive view of the market.
Douglas - Parfüm & Kosmetik experienced fluctuations in weekly downloads, peaking at around 10.3K in mid-May and dropping to approximately 5.3K by the end of June. Active users saw a slight decline from 56.4K at the end of March to 47.1K by the end of the quarter.
versione obsoleta - Sephora maintained a relatively stable download rate, with a peak of around 9.9K at the end of March and a low of approximately 6.8K in early June. Its active user base remained consistent, fluctuating between 50.7K and 45.2K throughout the quarter.
Notino: profumi e cosmetici saw a significant increase in downloads, starting at 12.4K at the end of March, dipping mid-quarter, and then surging to approximately 12.5K in mid-June. Active users followed a similar trend, increasing from 36K at the end of March to around 39.7K by the end of June.
LOOKFANTASTIC: Beauty & Makeup had more modest download numbers, peaking at around 2.4K in late April but generally trending downward to about 1.2K by the end of June. Its active user base also declined slightly from 14.5K at the end of March to around 12K by the quarter's end.
Finally, Marionnaud showed a gradual increase in downloads, starting with 711 at the end of March and reaching a peak of about 2K in early May before stabilizing around 1.2K to 1.4K towards the end of June.
For more detailed insights and data, visit Sensor Tower.
